To turn best practice into best value
While
working on several concepts and customer offers at the same time, you will
sometimes find interesting challenges on your way. One that comes up more often
is the challenge of “valuating” Best Practices. Within our IT practice, we are
more and more getting used to (and our company even focusses primarily on this
form of delivery in SAP P2P) best practice solutioning. But being honest on
most Best Practice suppliers: in reality it can mainly be described as “OFTEN”
practiced, instead of “BEST” practiced per se! All of us like to sell our
customers the impression, but the moment they start asking supporting data…
As I have
written about more often, within our Business Consulting practice, we keep
ourselves pretty busy with searching into the depths of Best Value Procurement
at the moment. These activities result in various customer engagements,
offering and advising at both ends of the BVP-table. This new way of tendering,
following less strict quality directions, challenges suppliers to offer their
best knowledge into solutions. But the only way you can convince your customers
about the added value, is by supporting it with facts. Where a regular tender
is traditionally invented by the customer and the supplier only has to claim and
convince experience, a BVP tender only knows a certain goal and the supplier is
the party to invent, explain and claim added value.
As a basic
thought, the concepts of Best Value Procurement and Best Practice Delivery fit
like gloves and go together like a handshake. Unfortunately in reality, it is
hard to let these two really meet. It is not expected that the number of BVP
tenders will completely overgrow the regular tenders, so for some of the less
flexible IT suppliers, there is still some hope that they can stay in business
with some part of the market cornered in the old way of storytelling. But for
the rest of us out there, the niche players that feel the need to add value and
stand out in the crowd, it gives some nice new thought about approaching the
concept of Best Practice Delivery.
Lately, I am
working with a software company who seemed to have really understood this
dilemma: Organizations need solutions not only because they want them but
because they have an issue and need an actually performing setup to counter
them. This company sells software for business process modelling, that is often
used as a delivery channel for best practice templates. But besides the solution
push, there is a feature incorporated in the software, that helps you as a
supplier to monitor the actual performance of your process. So designing it,
automatically also gives you the tools in hands to monitor your success. And
the beauty is: this allows you to actually change your ways, optimize your
delivery impact by improving your solution. So this software (but of course most
of all this line of thinking) allows you to go grow your product through all
phases: 1. get a lot of experience, 2. design a nice commonly used solution, 3.
sell it, 4. monitor closely, 5. Evolve it, and 6. sell it better again and
again.
Most
competitors stop at #3 but we want to stand out...
Doede van Haperen
www.lakran.com
www.postulit.com
No comments:
Post a Comment